Data Insights Analyst

Job Title: Data Insights Analyst
Contract Type: Permanent
Location: Melbourne
Reference: 2888446
Contact Name: Richard McGuinness
Contact Email:
Job Published: February 13, 2019 13:45

Job Description

We are currently looking for an experienced Data Insights Analyst to join a newly-formed team based in Melbourne CBD. This role provides the opportunity to expand your current knowledge of Data Science, with the expectation that the position will be more of a Data Scientist focus in 12-18 months.

The position sits within a newly created marketing team, in which you will operate across the whole marketing value chain, from large integrated campaigns, digital advertising, digital personalisation in-app and on-site and traditional one to one channels.
Key Responsibilities
  • Drive the use of advanced analytical techniques for exploring data to provide data driven insights and support strategic decision making across Marketing
  • Conduct pre-campaign analytics to help shape customer contact strategy design and targeting opportunities
  • Conduct post-campaign analytics to continuously monitor and influence the optimisation of campaign performance
  • Recommend appropriate course of action resulting from analytical insights (eg. marketing activity, customer contact opportunities) to best meet business objectives
  • Present analytical findings using data visualisation tools and creation of insight presentations for various audiences
  • Development of improved analysis approaches and test and learn frameworks
Your experience:
  • Campaign analysis / marketing / financial services experience
  • Experience working in agile frameworks and familiarity with the rituals
  • Sound foundation in SQL and analytics
  • Experience in Python and Tableau would be advantageous
  • Open-minded approach, proactive and eager to learn new skills
  • Strong communication and stakeholder management skills, ideally experience working with marketing teams

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