Your CV lists your skills — but it’s only part of your story.
In today’s competitive job market, especially across Australia and New Zealand’s insurance and financial services sectors, employers want to know more than what you’ve done.
They want to know who you are, what you stand for, and how you add value.
That’s where your personal brand comes in.
A personal brand is the way you present and promote yourself — it’s the impression people have of you professionally based on your reputation, behaviour, expertise, and the value you bring.
Think of it as your professional identity and reputation combined — what people say about you when you’re not in the room.
It’s the impression you leave on colleagues, peers, and potential employers.
Think beyond your job title — describe what you actually do and how you make an impact.
Highlight the sector you work in. For instance, if you’re in Claims, specify whether your expertise lies in Workers Compensation, Life Insurance, or General Insurance, and the types of claims or customers you typically manage.
A clear and consistent message across your CV, LinkedIn, and interviews builds instant credibility.
Use a headline that reflects your specialty (e.g. “Senior Life Claims Assessor | Passionate About Customer-Centred Claims Management”).
Keep your profile clear, focused, and consistent — from your About section to your experience and achievements.
Make sure it tells a cohesive story of who you are, what you do best, and the value you bring to the industry.
Follow key industry bodies such as ANZIIF, FSC, and ALUCA, and stay connected through their LinkedIn pages for updates and insights.
Engage with professionals, thought leaders, and recruiters in your field to grow your network and stay visible.
Sharing your take on market updates or event learnings shows curiosity, credibility, and connection to your industry.
Go beyond listing tasks. Use results-driven examples such as “Reduced claims duration by 15%” or “Managed 80+ claims with 100% adherence to compliance.”
Employers notice measurable impact — it demonstrates the value you bring to their organisation.
Authenticity builds lasting trust.
Be genuine and consistent in how you communicate, both online and in person, and let your true motivations shine through — whether that’s supporting customers, mentoring colleagues, or helping clients achieve better outcomes.
Recruiters don’t just match skills to roles — we connect people with workplaces where they can truly thrive.
In a market full of talent, your personal brand is what turns a good first impression into a lasting one — it’s how you make people remember you.
A strong personal brand helps us tell your story with confidence and helps you stand out to employers looking for both skill and culture fit.
At Ensure Recruitment, we help talented professionals across Australia and New Zealand stand out in competitive markets.
Whether you’re exploring new opportunities or simply want advice on strengthening your personal brand, we’d love to connect with you.
Contact our team today — and let’s build your next career move together.
BACK TO NEWSRare opportunity to join a high performing team. Front end claims focused, fantastic training and demonstrated career progression.
Your skll-set, respected: 4 new Group IP/TPD roles, balanced portfolios, modern stack, visible growth.. & a team that actually feels like friends!
